The Q&A site, Quora, began testing the concept of using video to answer questions this past week. This seems appropriate in a world where video dominates three-fourths of online traffic.
The company was founded in 2009 by a couple of guys that used to work for Facebook, Adam D’Angelo and Charlie Cheever, and was initially popular only in the Silicon Valley area. Eventually, though, more and more high profile names were recognized on Quora causing the site to grow.
It was even originally thought that Quora might have the same social media reach of a site like Twitter. But by 2012, it wasn’t attaining that kind of potential and people were starting to doubt if it would ever take off.
It kind of makes sense, though, because answering a question doesn’t seem all that conversational. However, as people posted on niche topics such as “What are the most surreal places to visit?“, the Q&A site began to catch on. Today the website gets around 100 million monthly visitors.
Back in 2013 they launched a blogging feature, which the next post shares more about:
What is Quora?
In addition to asking and answering questions, Quora is also a place for blogging. In 2013, the online site launched its blogging features, which, according to the site, allows writers to share their knowledge and thoughts in a space that they control, without the structure of the questions-and-answers format but with the same potential for viral distribution and the same engagement through votes and comments.
Read More Here: What is Quora?
With Quora pushing forward into the world of visual instead of text only, it might solve some of the disengagement. They are also incorporating machine learning which is helping to bring together quality, relevance, and demand.
The idea that the Quora community is a huge part of the equation, with the ability to upvote or downvote answers, gives a social network feel to the site. On the other hand, the concept of human generated knowledge brings into play the need for an algorithm to manage it the topics and their relationship.
This video presented by Quora’s VP of Engineering gives more info on the how the site has developed and where it’s headed:
Using how-to videos to answer questions feels like an obvious step into the future. It is easier to show someone an answer as opposed to typing it out it by text, especially for a visual learner like me.
The difficulty of allowing people to upload video and keeping the spam out of the picture is a challenge. The next post from TechCrunch gives a positive spin on this effort:
Quora tests video answers to steal Q&A from YouTube | TechCrunch
By combining the feature with its upvote system, Quora could steal some How-To video content from its current home on YouTube, where SEO and popularity can overshadow accuracy. Quora’s video answers will be sorted by how useful they are to the community, not just how they’re shared and promoted.
Read the full post here: Quora tests video answers to steal Q&A from YouTube | TechCrunch
Our company’s video marketing and syndication department focuses on providing very relevant content for our clients. Then, by spreading the word with our vast syndication network, we are able to offer a lot of visibility. If using Quora video to answer questions is a success, it will afford another option for providing clients an audience to demonstrate how their product can help solve problems.