The term m-commerce (mobile commerce) was being talked about as far back as 2014, but it started to become a reality in 2016 when mobile surpassed desktop usage. In a very short amount of time, the focus for retail stores and their marketing campaigns has shifted to mobile devices.
As of October 2016, adults have been spending more online time on their mobile devices compared to on a desktop computer, but 85% of the online money still spent was via desktop.
Why is there a lag in mobile catching up to desktop when it comes to actually making a purchase? This article from Business Insider provides some insight:
The Rise of M-Commerce: Mobile Shopping Stats & Trends
Multiple factors contribute to this poor mobile shopping experience. The most prevalent of these is smartphones’ small screen size. This makes product details difficult to read and payment information frustrating to enter, especially because many sites are not mobile optimized. This is far and away the main reason that customers give up: completing a purchase on a phone just takes too much work.
Speed is also a problem. Mobile users often shop on the go, which provides convenience but also puts them at the mercy of spotty Wi-Fi and LTE connections.
And finally, users feel less secure when entering their payment information on a phone when compared to a desktop or laptop.
Read the original post here: The Rise of M-Commerce: Mobile Shopping Stats & Trends
As companies are striving to improve the mobile shopping experience, mobile apps are a big part of the push. Sites that can seamlessly integrate with the making a purchase are grabbing the attention of the generation that are the future consumers.
With thousands of new apps coming out every day, it’s no surprise that there are a lot of them geared toward making buying easier via mobile. In 2016, the average person has approximately 25-30 apps on their smartphone, and app stores saw record numbers of downloads and purchases in the first quarter of 2017.
Finding ways to encourage people on the go to make a purchase is the goal, and offering a way to compare prices so people know they’re getting the best deal is a very prudent way to guide them toward your site.
Amazon and others have apps that do just that:
Other companies that have impressive shopping comparison apps are Ebay, OfferUp, Groupon, Wish and Walmart. My parents were big on comparing prices and getting the best deal, but finding what you want at the best price is much easier now and the younger generation is definitely on board.
Catering to the millennial age group is one of the most talked about marketing topics, mostly because 85% of them own a smartphone. They are much more apt to find a hotel or restaurant and book a reservation with their phone, whereas the over 35 age group would be more likely to get on their computer to manage such tasks.
Because they grew up with social media, they use it to their advantage when it comes to checking out what others are saying about a company they may potentially do business with. They aren’t into the traditional method of being sold to and prefer engaging with a brand online before handing over their hard-earned money.
This article provides more insight on marketing to millennials:
10 Tips for Millennial Marketing
Advertising companies have moved their efforts to the digital world in order to reach millennials. While a vast number of the population find online advertising to be credible, only six percent of millennials in the U.S. consider online advertising to be credible. For this reason, marketers need to figure out how to target millennials online. Some marketers have catered to this demographic by creating faster mobile loading times and eye-catching content that fit into every mobile screen.
Sixty-six percent of millennials follow a company or brand on Twitter, and 64 percent like a company or brand on Facebook with the sole purpose of getting a coupon or discount. Something that millennials have mastered is the way to cut costs in this economically-driven time. That’s why this group is most likely to share their location on their mobile devices in order to receive coupons from businesses that are close by. Chances are, if you advertise a sale or give out free shipping coupons, the clientele will follow.
Find the full post here: 10 Tips for Millennial Marketing
When it comes to mobile shopping trends and apps, the future is wide open. Offering mobile coupons and other deals to entice a buyer to make a purchase is a great way to reach the younger generation.
Word of mouth spreads very quickly these days, so making sure you are managing your social accounts and engaging with users will help to gain loyalty and improve the chance of making a sale in the eyes of these mobile-only individuals.